Digital marketing has become an integral part of the hospitality industry, especially when it comes to hotels. As the majority of travelers book their accommodation online, it is important for hotels to have a strong online presence which can be achieved with a comprehensive hotel marketing plan.
One of the most important elements of hotel marketing that someone looks for when booking a hotel is reviews from previous guests. The potential customer will look for online reviews of the hotel they are interested in before making a reservation. For example, research has shown that approximately 90% of people will not book a hotel if there are reviews indicating that the hotel is not clean. Along with other factors like price, location and availability, which the potential guests will also look up online, they will make the decision whether to book or not.
The success of a hotel marketing plan depends on many elements, the most important of which is the establishment of specific goals and competitive advantage. What is it that we want to achieve? Which visitors do we want to attract? Why should potential customers choose our hotel? Once the goals are established, the remaining elements of the strategy must be chosen. It is important to emphasize that there are elements that are critical for starting a hotel marketing strategy, such as the existence of Google My Business, the existence of a website and booking system and the hotel’s presence on social media.
DMSS company is with you from the beginning and we will be with you throughout the design, creation and implementation of the Digital Marketing strategy for hotels. Our expertise and experience allow us to promote your hotel in the right way, delivering measurable results from the start.
The strategy we apply of course depends on the goals and requirements of each client. However, basic elements of the hotel marketing that we undertake are:
- Website construction
- Email Marketing
- Creation and management Google My Business
- Influencer Marketing
- Rise in organic google search results – SEO
- Relevant Copywriting
- Paid advertising on Google Ads and Facebook
- Creation – Production of advertisements
- Management of social media accounts and content creation (Facebook, Instagram, YouTube, TikTok)
- Brand developmentd
- Third-party registration management (booking, tripadvisor, etc.)
Digital Marketing Professor Mr.Michael Botas uses Microtargeting and Remarketing not only to attract potential guests, but to make a Brand Name out of the respective hotel. For this very reason he was awarded in Washington DC among 67 nominations for the “Digital Player 2015” award. Give your Hotel the value it needs against the competition by choosing the most specialized Digital & Social Media Marketing team to develop a complete hotel marketing plan.